Believe in Blue. What does it mean?
Well, quite simply, it's a campaign to celebrate British policing and highlight why it’s the best in the world. It's an opportunity for officers, forces, the policing family and the general public to come together to share their stories of the brilliant and brave work officers do every day.
With policing tougher than ever, it’s time for you to stand up and be counted - please show your support for the dedicated men and women in blue who work tirelessly to keep you safe. There’s never been a more important time to show that you Believe in Blue.
The campaign - which has reached millions so far and helped change the perceptions of British policing - won Gold in the 'Not-for-profit campaign' category of the Chartered Institute of Public Relations PRide Awards, proving its worth and success.