Believe in Blue. What does it mean?

Well, quite simply, it’s your chance to show you appreciate the brilliant and brave work police officers do every day.

Most people know that police officers go above and beyond on a daily basis – but until now, there hasn't been a platform to show the amazing job they do.  Now with policing tougher than ever, it’s time for you to stand up and be counted - please show your support for the dedicated men and women in blue who work tirelessly to keep you safe.  There’s never been a more important time to show that you Believe in Blue.